If you first learned that nearly half of the internet runs on WordPress, you wouldn’t need to wonder. All these people building with it? From solo bloggers and small shop owners to global publishers, the WordPress community is a fascinating mix of creativity and ambition.
It’s more than just a CMS (Content Management System); it’s a reflection of how people across the world choose to share their ideas, run their businesses, and build their online presence.
As of 2025, WordPress still leads the market with about 62.7% of all CMS-based websites and 43.3% of all sites worldwide, according to W3Techs, BuiltWith, and Statista. Those numbers alone tell a story of massive reach and staying power. But to really understand its influence, we need to look deeper into where its users come from, what industries they represent, and how their behaviors shape the web.
In this guide, I’ll break down the WordPress users demographics through real-world data, charts, and personal insight showing not just who uses WordPress, but why it continues to dominate in 2025. Let’s dive in and explore what the world of WordPress really looks like today.
Table of Contents
- WordPress Market Share in 2025
- How Big Is the WordPress Community in 2025?
- Where WordPress Thrives: User Demographics by Region
- User Demographics by Industry. Who Uses WordPress?
- WordPress Users by Age, Skill, and Technical Background
- Why People Still Choose WordPress in 2025
- How WordPress Adoption and CMS Usage Are Evolving
- FAQs About WordPress User Demographics
- What WordPress Users Demographics Mean for Businesses in 2025
WordPress Market Share in 2025
Even after two decades, WordPress continues to lead the CMS landscape by a wide margin. As of 2025, it powers around 62.7% of all CMS-based websites, proving its dominance in flexibility, customization, and community support.
The chart below shows how WordPress stacks up against other major content management systems this year. While competitors like Shopify, Wix, and Squarespace have grown in their respective niches, none come close to WordPress’s overall reach.
CMS Usage Comparison 2025
| CMS Platform | Market Share |
| WordPress | 62.7% |
| Shopify | 10.32% |
| Wix | 3.6% |
| Squarespace | 3.2% |
| Joomla | 2.2% |
| Drupal | 1.2% |
| Blogger.com | 0.6% |
| Others | 16.8% |
Sources: W3Techs, BuiltWith, Statista, January 2025
Despite new tools and AI-driven website builders emerging, WordPress’s open-source ecosystem, plugin diversity, and SEO strength keep it far ahead. It remains the platform of choice for most creators, small businesses, and enterprises looking for long-term scalability and control.
How Big Is the WordPress Community in 2025?
If you thought WordPress might be losing ground, the numbers tell a different story. As of January 2025, WordPress still powers about 43.3% of all websites and holds a massive 62.7% share among CMS-powered sites, according to W3Techs, BuiltWith, and Statista.
That means nearly one out of every two websites you visit still runs on WordPress, a reach no other platform comes close to matching. Compared to 2024, WordPress saw a slight 1.2% dip in total CMS usage, but this small drop reflects market saturation rather than decline.
With millions of active sites already built, new competitors like Wix, Squarespace, and Shopify are growing within their own niches, yet WordPress remains the go-to platform for flexibility, control, and open-source freedom.
CMS Usages Disribution on the Entire Internet
| CMS Platform | Market Share |
| WordPress | 43% |
| Shopify | 22% |
| Wix | 5.7% |
| Others | 29.3% |
Sources: W3Techs, BuiltWith, Statista, January 2025
Even with minor shifts, WordPress still dominates by a wide margin. It continues to be the first choice for bloggers, small businesses, developers, and enterprise users alike a rare balance of power and simplicity that’s kept it leading for more than a decade.
What’s more interesting isn’t just how large WordPress is, but where it’s growing next. Let’s look at how its user base varies across regions and what those patterns reveal about global web trends.
Where WordPress Thrives: User Demographics by Region
Now that we’ve seen how WordPress leads the CMS world overall, it’s worth exploring where this dominance comes from. WordPress may be global, but its reach isn’t equal everywhere.
Some regions have mature markets, while others are catching up fast, often in surprising ways.
1. North America—45% of All Sites
North America remains WordPress’s strongest base, with nearly 45% of all websites in the region built on it. Small businesses, bloggers, and independent media outlets rely on WordPress for its flexibility and low cost.
In the U.S., it’s practically the default CMS, from local coffee shop websites to national magazines. Most American SMBs use WordPress because it’s easy to update without hiring a developer.
Many publishers also stick with it for its SEO control and plugin ecosystem. Even as new AI site builders emerge, WordPress continues to power the backbone of North American content creation.
2. Europe—41% Usage
In Europe, 41% of websites run on WordPress, with especially high adoption in Germany, the Netherlands, and the UK. The platform’s strong GDPR compliance tools and multilingual plugin support have helped it thrive in a market focused on privacy and accessibility.
European agencies often prefer WordPress for building multilingual and localized sites. Its open-source model aligns with Europe’s digital transparency culture, making it a trusted platform across industries from education and government to eCommerce and media.
3. Asia-Pacific—38% and Rising
Asia-Pacific is WordPress’s fastest-growing region, now holding around 38% of all sites. Countries like India, Indonesia, and Japan are leading the charge. The reasons are simple: low setup costs, wide hosting support, and easy customization.
In India, WordPress dominates the freelance and startup web scene. Indonesian eCommerce brands and Japanese creators also use it heavily for flexibility in design and language localization. As internet access expands across the region, WordPress adoption continues to rise each year.
4. South America—35%
South America shows strong engagement, with about 35% of sites powered by WordPress. Brazil leads adoption, followed by Argentina and Chile. The platform’s open-source nature fits perfectly with small and medium-sized businesses that value independence from paid platforms.
Many Latin American agencies use WordPress to offer affordable digital solutions, while nonprofits and local entrepreneurs benefit from its free tools and vibrant global community.
5. Africa—28% (Emerging Market)
Africa represents WordPress’s newest growth frontier, with 28% adoption and rising fast. Startups, NGOs, and educational institutions are choosing WordPress for its cost efficiency and offline-friendly hosting options.
In countries like Nigeria, Kenya, and South Africa, WordPress is helping bridge the digital gap by giving local creators and small businesses a simple way to go online. The growth here shows how WordPress continues to empower users in emerging economies.
Sources: BuiltWith + Statista Regional CMS Usage
From developed markets like North America to fast-growing regions in Asia and Africa, the geographic distribution of WordPress users tells a clear story. It’s not just a platform. It’s a global movement. Each region adapts WordPress in its own way, proving that flexibility and open access still define the modern web.
User Demographics by Industry. Who Uses WordPress?
We’ve seen how WordPress dominates across regions, but the real insight comes from who uses it and why. The platform’s flexibility makes it a natural fit for all kinds of users, from small shops and bloggers to educators and nonprofits. Each industry has found its own reason to call WordPress home.
Small Businesses—Around 60% of All SMB Websites
Small and medium-sized businesses are the backbone of WordPress. Roughly six out of ten SMB websites use it, often powered by themes like Astra or tools such as Elementor and WooCommerce.
When I audited 50 small business sites last year, 3 out of 5 were built on WordPress, most using WooCommerce for stores or Elementor for design. Owners love it because it’s affordable, easy to update, and doesn’t lock them into a single vendor.
SMBs also rely on WordPress for SEO and lead generation. Plugins like Rank Math and Contact Form 7 make it simple to capture customers and track performance without paying for a developer each time.
Bloggers and Media—About 90% of All Self-Hosted Blogs
If the web had a voice, it would sound a lot like WordPress. Nearly 90% of all self-hosted blogs run on it, including major publishers like TechCrunch, The New Yorker, and Rolling Stone.
Writers and media outlets choose WordPress because it’s built for content, clean editing, easy publishing, and flexible layouts. The Gutenberg block editor makes storytelling more visual, while integrations like Jetpack and Yoast SEO help writers grow traffic and protect their sites.
eCommerce—Powering 42% of WooCommerce Stores Globally
eCommerce is one of WordPress’s strongest growth areas. With 42% of online stores built using WooCommerce, it’s a serious rival to Shopify. Businesses prefer WordPress because they get full control, no transaction limits, flexible payment options, and better customization.
From handmade craft shops to global product catalogs, WooCommerce turns any WordPress site into a scalable store. Paired with performance tools like Cloudflare Turnstile and caching plugins, even small brands can offer fast, secure shopping experiences.
Education and NGOs—Fast-Growing Adoption
WordPress has also become a favorite for schools, universities, and nonprofits that need low-cost and reliable websites. Open-source licensing means no recurring fees, and accessibility-focused themes make it ideal for institutions serving broad communities.
NGOs often use WordPress to build donation platforms, publish reports, and run multilingual campaigns. Education sites use plugins like LearnDash and TutorLMS to create online learning environments that rival expensive systems.
WordPress Users by Industry
| Industry | Market Share |
| Blogs/Media | 39.6% |
| Small Business | 26.4% |
| Educations & NGO’s | 11.0% |
| e-Commerce | 18.5% |
| Others | 4.4% |
Sources: Automattic + BuiltWith
Across all sectors, one thing stays constant: WordPress gives users freedom and control. Whether you’re running a local bakery, a news outlet, or an online school, the same platform adapts to your needs a rare kind of versatility that explains why it continues to lead the web in 2025.
WordPress Users by Age, Skill, and Technical Background
Now that we’ve seen which industries rely most on WordPress, let’s look at who the actual users are. WordPress attracts a wide range of people, from young creators launching their first portfolio to established agencies managing hundreds of client sites.
Understanding this mix helps explain why the platform keeps evolving to serve both beginners and professionals.
Age and Experience: Who’s Building on WordPress in 2025
WordPress use spans generations, but the largest group is younger creators aged 18–34. This segment includes freelancers, YouTubers, and small online business owners who see WordPress as an easy, low-cost way to build an online brand.
They often start with page builders like Elementor or Divi and grow into more advanced setups over time. Next comes the 35–50 age group, made up mostly of agencies, small business owners, and digital marketers. These users know how to leverage SEO, plugins, and automation tools to drive revenue.
They value control, scalability, and integrations with CRMs or eCommerce systems. Finally, the 50+ group represents educators, nonprofit founders, and local entrepreneurs. They use WordPress because it’s stable, affordable, and easy to maintain, perfect for schools, charities, or community projects.
Sources: Statista + WordPress.org Community Data
Across all ages, one thing stands out: WordPress remains approachable. Its learning curve is gentle, but it still offers power for experts, a balance few other CMS platforms manage.
Technical Skill Levels: From Non-Coders to Developers
Most WordPress users today aren’t developers. In 2025, about 65% identify as non-technical users who rely on templates, drag-and-drop builders, or managed hosting services. They want results fast without touching code.
Roughly 25% are developers or freelancers who customize sites for clients, create plugins, or design bespoke themes. They drive innovation within the ecosystem.
The remaining 10% are agencies and enterprises running large multisite networks or headless setups. They depend on WordPress for scalability and control while integrating custom APIs and performance tools.
WordPress Users by Technical Level
| Skill Levels | Market Share |
| Non Developer | 65% |
| Agencies/Enterprises | 10% |
| Developer/Freelancer | 25% |
Sources: Statista + WordPress.org Community Data
This breakdown shows why WordPress continues to dominate: it works for everyone, no matter their skill level.
User Behavior Trends: How the Community Builds and Manages Sites
When we look at user behavior, a few clear trends emerge. The top goal for most users is creating a business website, online portfolio, or eCommerce store. WordPress gives them freedom to start small and scale without switching platforms.
Mobile access is also reshaping how users build. In 2025, 78% of WordPress users edit or manage their sites from mobile devices, a 12% rise year over year. This shift reflects the global trend toward mobile-first content management.
Sources: Statista + WordPress.org Community Data
As for preferred tools, Elementor, Divi, Rank Math, and Yoast SEO remain the most used. These plugins simplify design, optimization, and analytics, making WordPress more accessible to everyday users.
Together, these behaviors paint a clear picture:
- Users want control without complexity.
- They prefer visual, mobile-friendly editing.
- SEO and performance remain top priorities.
WordPress continues to thrive because it evolves with its audience, empowering creators, professionals, and organizations alike to build the web on their own terms.
Why People Still Choose WordPress in 2025
We’ve seen who uses WordPress and how they use it. Now, let’s explore why it still leads the web in 2025, even as faster, AI-driven builders and niche CMS platforms keep popping up.
1. Simple by Design, Powerful in Practice
At its core, WordPress wins because it’s easy. Anyone can install it, publish content, and grow online without coding. Yet under the hood, it’s flexible enough for developers to build complex sites and apps.
This balance of simplicity and scalability is what keeps WordPress far ahead of closed platforms that limit design freedom.
2. An Ecosystem That Never Stops Growing
Over 60 000 free plugins and 10 000+ themes power an endless range of features from SEO to eCommerce to learning systems.
This open ecosystem means users can shape their sites exactly as they want. A strong global community backs it all through forums, meetups, and WordPress.org support. That shared innovation is something paid platforms can’t match.
3. Built-In SEO Advantage
Search visibility is another reason for WordPress’s dominance. Clean URLs, semantic HTML, fast-loading themes, and plugins like Rank Math and Yoast SEO make optimization simple. Search engines love WordPress because its structure is clear, mobile-friendly, and easy to crawl.
4. How It Compares to Other CMS Platforms
Even with strong competitors, none deliver the same mix of control, cost, and flexibility.
| CMS | Market Share | Pricing | Flexibility | SEO Performance |
| WordPress | 62.7 % | Free / Low | ★★★★★ | ★★★★★ |
| Wix | 3.6% | Paid | ★★☆☆☆ | ★★★☆☆ |
| Shopify | 10.32% | Paid | ★★☆☆☆ | ★★★☆☆ |
| Squarespace | 3.2% | Paid | ★★★☆☆ | ★★★★☆ |
Compared to Wix or Squarespace, WordPress gives full design control and data ownership. Shopify dominates eCommerce but is limited beyond stores. Ghost shines for writers, yet lacks plugins and broad community reach.
In short, WordPress continues to dominate because it offers freedom, flexibility, and a future-proof ecosystem everything modern web creators need in 2025.
How WordPress Adoption and CMS Usage Are Evolving
After seeing why WordPress continues to dominate, it’s time to look at how that dominance has evolved. Over the past 15 years, the CMS landscape has changed dramatically, yet WordPress remains the core of the web.
The Evolution of CMS Adoption (2010–2025)
From 2010 to 2020, WordPress grew faster than any other CMS in history. Back in 2010, it powered just around 13% of all websites. By 2020, that number had jumped to 39%, driven by bloggers, small businesses, and developers looking for full creative control.
As shown in the chart below, WordPress adoption rose steadily each year until 2023. After that, growth slowed slightly, not from decline, but from market saturation. With nearly half the internet already using it, there’s simply less room to grow.
Sources: W3Techs Historical Data
Even with a small 0.4% dip after 2023, WordPress still holds a commanding lead—far above all other CMS platforms combined. This stability shows maturity, not decline.
CMS Market Shifts and the Rise of New Models
CMS adoption trends in 2025 show a clear split between two directions:
- Closed ecosystems like Wix, Shopify, and Squarespace are growing in niche markets, eCommerce, and simple business sites.
- Open-source systems like WordPress, Drupal, and Ghost continue to dominate in flexibility, community innovation, and SEO control.
This shift highlights one trend: users want control over their content and data. That’s why WordPress remains strong even as AI builders become popular. Open systems adapt faster and offer transparency that proprietary tools can’t match.
The Future of WordPress Users — AI, Headless CMS, and the Next Generation Creators
The next stage of CMS evolution is already here. Developers are turning to decoupled or headless WordPress, where the CMS handles content while frameworks like React, Next.js, or Gatsby handle the front end. This approach offers faster performance, better scalability, and advanced personalization through APIs.
At the same time, AI integration is transforming how content is created and managed. Plugins that use generative AI for content, SEO, and image generation are making WordPress more intelligent and adaptive than ever.
In the next few years, expect to see:
- More AI-assisted editors and SEO co-pilots.
- Growth in multichannel publishing (web, app, voice).
- Seamless data-driven personalization using open-source AI tools.
These innovations will keep WordPress relevant long beyond 2025. Evolving from a website builder into a smart digital experience platform.
FAQs About WordPress User Demographics
1. How many websites will use WordPress in 2025?
As of 2025, WordPress powers about 43.3% of all websites worldwide and roughly 62.7% of CMS-based sites, making it the most popular platform on the web.
2. Which countries use WordPress the most?
The United States, Germany, the Netherlands, and India lead in WordPress adoption. North America has the highest concentration, while Asia-Pacific, including India and Indonesia, is growing fastest.
3. What type of people use WordPress?
WordPress is used by freelancers, bloggers, small business owners, marketers, and educators. The majority are non-technical users who rely on drag-and-drop builders, but developers and agencies also use it for advanced customization.
4. Is WordPress still growing?
Yes. Even with market saturation in mature regions, WordPress continues to grow, especially in emerging markets like Asia-Pacific and Africa, driven by cost-efficiency, flexibility, and mobile-friendly solutions.
5. What industries rely most on WordPress?
The main industries using WordPress are
- Blogging and media: nearly 90% of self-hosted blogs
- Small and medium businesses: around 60% of SMB websites
- Education and NGOs: fast-growing adoption for online learning and nonprofit sites
- eCommerce: 42% of WooCommerce stores worldwide
What WordPress Users Demographics Mean for Businesses in 2025
Now that we’ve seen who uses WordPress, let’s look at what these demographics mean for businesses in 2025.
The WordPress user demographics reveal strong patterns that smart creators and marketers can act on:
- SMBs lead the way: Most users are small business owners, freelancers, and bloggers who need fast, low-cost websites that perform well.
- High demand for ready solutions: Website kits built with Elementor, WooCommerce, or Rank Math are in constant demand because they simplify setup and SEO.
- Mobile and multilingual growth: Adoption is rising fastest in Asia and South America, where users expect mobile-first, translated, and fast-loading sites.
- AI-powered workflows: More users now automate site management using Jetpack AI, WP-CLI, and workflow plugins.
- Future-proof strategy: Success means focusing on simplicity, automation, and localization not just design.
WordPress demographics in 2025 show a clear trend, serve small businesses, build mobile-first, and embrace AI automation to stay ahead.