WordPress CMS Market Share Statistics 2025 — Still on Top?

When I first started building websites over ten years ago, WordPress was already the go-to choice for bloggers and small business owners. Fast forward to 2025, and it’s still the backbone of the web, powering millions of sites across every industry. But with new AI website builders and sleek no-code tools popping up, many are wondering: how strong is the WordPress CMS market share today?

In this article, I’ll break down where WordPress stands in 2025, how its market size and value have evolved, and what the latest WordPress CMS market share chart and graph reveal about its future. You’ll see how it compares to other CMS platforms, why it continues to dominate, and whether it’s still the best choice for your website.

What Does CMS Market Share Actually Mean?

Before we dive into WordPress’s position in 2025, it helps to understand what “CMS market share” really means. In simple terms, CMS market share shows how many websites use a specific “Content Management System (CMS)” compared to all other sites on the web.

A content management system (CMS) is software that lets you build and manage a website without coding everything by hand. WordPress, Wix, Shopify, Joomla, and Drupal are all examples. So, when we talk about market share, we’re talking about what percentage of all active websites run on one of these platforms.

How CMS Market Share Is Calculated

Most industry reports calculate market share using data from web crawlers and domain scans. They analyze millions of sites to detect what CMS each one uses, then divide that number by the total number of websites tracked.

For example, if 40 out of every 100 websites use WordPress, that means WordPress holds a 40% CMS market share.

The main organizations that track this data include

• W3Techs: the most-cited source for CMS usage stats, updated daily.
• BuiltWith: analyzes millions of domains for technology usage, including CMSs, analytics, and plugins.
• Statista: aggregates global data from multiple research firms for historical and forecasted market trends.

These tools don’t always show the exact same numbers, but the patterns are consistent. WordPress usually dominates by a wide margin.

CMS Usage Comparison 2025

CMS Platform	Market Share
WordPress	62.7%
Shopify	10.32%
Wix	3.6%
Squarespace	3.2%
Joomla	2.2%
Drupal	1.2%
Blogger.com	0.6%
Others	16.8%

Sources: W3Techs, BuiltWith, Statista, January 2025

Why CMS Market Share Matters

Knowing the CMS market share helps you understand web trends and where technology is heading. A high market share often means a larger community, more plugins or integrations, and stronger long-term support.

In the case of WordPress, its dominant share shows how deeply it’s tied to the web itself, not just as a website builder, but as a foundation for content, eCommerce, and entire digital businesses.

WordPress Market Share in 2025 (Latest Data)

Now that we’ve covered what CMS market share means, let’s look at where WordPress stands today. The numbers for 2025 paint a clear picture: 

WordPress is still the dominant force in web publishing, but it’s also feeling gentle pressure from newer, faster-growing platforms.

WordPress CMS Usages Market Share 2025

According to data from W3Techs, BuiltWith, and Statista (January 2025), WordPress powers about 62.7% of all websites that use a CMS. That equals roughly 43.3% of all websites globally, which means nearly one out of every two sites you visit runs on WordPress.

CMS Usages Disribution on the Entire Internet

CMS Platform	Market Share
WordPress	43%
Shopify	22%
Wix	5.7%
Others	29.3%

Sources: W3Techs, BuiltWith, Statista, January 2025

CMS Market Share Comparison in 2025

CMS Platform	Market Share	YoY Change
WordPress	~62.7%	▼ -1.2%
Shopify	~10.32%	▲ +0.5%
Wix	~3.6%	▲ +0.2%
Squarespace	~3.2%	▲ +0.3%
Joomla	~2.2%	▼ -0.2%

(Source: W3Techs, BuiltWith, Statista, January 2025)

Despite small dips in percentage, WordPress’s actual number of sites continues to rise because the total number of websites worldwide is growing fast. So even with a slightly smaller slice of the pie, the pie itself is much bigger.

WordPress Market Share by Website Type

WordPress isn’t just popular overall. It leads across almost every category of site. Whether it’s personal blogs, corporate sites, or online stores, WordPress has a strong presence thanks to its flexibility and plugin ecosystem.

Here’s a rough breakdown based on BuiltWith and W3Techs data:

• Blogs: Over 97% of bloggers use WordPress.
• Small business websites: Around 60%-64% of SMB sites rely on it for content and branding.
• eCommerce sites: About 30% of online stores use WooCommerce, WordPress’s top eCommerce plugin.
• Portfolio and personal sites: WordPress is a popular choice for many freelancers and creatives, who often use flexible and widely adopted themes like Astra and Kadence to build their sites.
• Enterprise and media sites: Trusted by major brands like CNN, BBC America, and Sony Music.

Even in eCommerce, where Shopify is often seen as a rival, WordPress (via WooCommerce) still holds a major area of the market. It combines ownership, customization, and SEO control in a way SaaS platforms can’t match.

WordPress Market Share by Region

WordPress’s popularity looks different around the world. While it dominates in North America and Europe, emerging regions in Asia and South America are quickly adopting it too, often through localized hosting providers and translation-ready themes.

Regional Breakdown of Using WordPress as Their Content Management System.

Sources: W3Techs, BuiltWith, Statista, January 2025

These variations show how local factors like language support, hosting availability, and internet costs shape CMS adoption. From a GEO perspective, this makes regional optimization key for WordPress service providers and plugin developers targeting growth markets.

WordPress CMS Market Size and Value in 2025

Now that we’ve seen how WordPress leads the CMS market in usage, it’s worth looking at the size of the economy behind it. WordPress isn’t just software. It’s an entire ecosystem that fuels jobs, businesses, and innovation across the web.

The Economic Impact of WordPress

The Economic Impact of WordPress The WordPress economy is massive. The most comprehensive study to date (commissioned by WP Engine in 2021) estimated the global WordPress ecosystem was valued at over $635 billion and projected to grow.

Today, in 2025, industry experts generally estimate that this rapidly expanding, decentralized economy has surpassed $700 billion, covering everything from plugins and themes to hosting, development, and digital services.

This value isn’t owned by one company. It’s spread across thousands of small businesses, freelancers, and agencies that build, host, or maintain WordPress sites. Here’s a look at where the money flows:

• Plugins and Themes: The WordPress Plugin Directory now lists more than 60,000 free plugins, while premium marketplaces like ThemeForest and Elegant Themes generate hundreds of millions in annual sales. Popular tools such as Elementor, Yoast SEO, and WooCommerce have become billion-dollar brands in their own right.
• Hosting and Infrastructure: Managed WordPress hosting is a major driver of this economy. Companies like WP Engine, Kinsta, SiteGround, and Hostinger have built their entire business models around performance-optimized WordPress environments.
• Freelancers and Agencies: Millions of professionals earn a living through WordPress designing sites, maintaining them, or providing SEO and content services. Freelance platforms like Upwork and Fiverr list WordPress as one of the top requested skills worldwide.
• Automattic and WordPress.com: At the center is Automattic, the company behind WordPress.com, WooCommerce, Jetpack, and Akismet. Automattic itself was last valued at around $7.5 billion, underscoring how valuable WordPress-based companies have become.

Together, this decentralized ecosystem powers millions of online stores, business sites, and blogs, making WordPress one of the largest open-source economic networks on the internet.

WordPress Market Value in 2025

So how much is the WordPress market worth in 2025? While exact numbers vary depending on what’s included, most industry estimates put the global WordPress economy between $700 and $750 billion. This accounts for products, services, hosting, and related digital tools built around the CMS.

For perspective, that’s far ahead of most closed-source competitors:

Platform	Estimated Market Value (2025)	Ownership Model
WordPress	$700–750 billion	Open-source, community-driven
Shopify	$120 billion (market cap)	Proprietary SaaS
Wix	$6 billion (market cap)	Proprietary SaaS
Squarespace	$4 billion (market cap)	Proprietary SaaS

Unlike SaaS CMS platforms, WordPress doesn’t concentrate value in one company. Instead, it distributes it across an open network of contributors, developers, and businesses worldwide. 

This openness gives it long-term resilience and economic depth that few competitors can match. In simple terms, the WordPress CMS market share represents more than just numbers. 

It reflects a thriving ecosystem that supports an entire digital workforce. From developers building plugins in small studios to enterprise agencies running global websites, WordPress drives a significant part of the modern internet economy.

How Has WordPress Maintained Its Market Share So Long?

We’ve seen that WordPress still leads the CMS world in 2025. But the real question is why? While new AI builders and SaaS platforms come and go, WordPress keeps growing because of its open foundation, strong community, and ever-expanding ecosystem.

1. Open Source Advantage

The biggest reason behind WordPress’s lasting success is its open-source model. Anyone can use, modify, and improve it freely with no licenses or restrictions. This freedom fuels constant innovation and keeps the platform adaptable to new web standards.

Its global developer community releases updates, fixes, and new features faster than any closed system could. That collaboration ensures security, accessibility, and long-term reliability. WordPress doesn’t depend on a single company. It thrives because millions contribute to its growth.

2. Plugin & Theme Ecosystem

Another pillar of WordPress’s dominance is its unmatched plugin and theme library. With over 60,000 free plugins and thousands of premium options, it offers endless customization.

Tools like Elementor (for design), WooCommerce (for eCommerce), and Yoast SEO (for optimization) turn WordPress into a complete digital platform. From small blogs to enterprise sites, users can build what they want without coding.

This flexibility keeps WordPress relevant, every business type, niche, and creative vision has tools ready to go.

3. SEO, Performance & Scalability Improvements

WordPress today is far faster and smarter than its early versions. Core updates, better caching, and optimized themes have made it a high-performance CMS.

SEO plugins like Rank Math and Yoast help even beginners optimize pages for Google, voice search, and AI assistants. Built-in features like lazy loading, responsive images, and block editing improve both performance and user experience.

From blogs with hundreds of posts to eCommerce stores with thousands of products, WordPress now scales effortlessly.

4. The Role of Hosting & CDNs

The rise of managed WordPress hosting has also fueled its market share. Providers like Kinsta, WP Engine, and SiteGround offer optimized servers, CDNs, and automated backups, removing the technical pain points.

These hosting environments deliver speed, uptime, and security that help WordPress compete with modern cloud CMSs. Combined with global CDNs, they make sites faster and more stable across regions.

In my experience, the open ecosystem is what keeps WordPress unbeatable. Even when competitors innovate faster. It’s not just software; it’s a global movement that continues to shape the web.

Are Competitors Catching Up to WordPress?

Earlier, we saw why WordPress continues to lead the CMS market. But in 2025, new players are growing fast.

Platforms like Wix, Squarespace, Shopify, and even AI site builders are reshaping how people build websites. So, is WordPress losing ground? Not quite.

1. The Rise of Wix, Squarespace, and Shopify

Wix and Squarespace keep expanding with their simple, drag-and-drop design tools. They target small business owners, freelancers, and creatives who want fast results. Their combined market share now sits around 6–7%, still far behind WordPress but growing steadily.

Shopify remains the strongest in eCommerce, holding over 10% of the CMS market. Its all-in-one model helps online store owners launch fast, though it limits flexibility and control.

In short, these SaaS platforms attract users who value convenience, while WordPress keeps users who value ownership and customization.

2. Headless CMS and the Jamstack Trend

Developers are turning to headless CMS and Jamstack setups like Contentful or Sanity for speed and flexibility. These separate content from design and use modern frameworks like React or Next.js.

Yet, WordPress adapts here too. With its REST API and GraphQL support, it can run as a headless CMS, giving developers the same modern architecture but with a familiar interface for content teams.

3. AI Builders and the Future Threat

AI site builders such as Framer, Durable, and Notion Sites can create full websites in minutes. They’re fast and fun, but limited. Most lack real SEO tools, design control, or data ownership.

WordPress takes a different path integrating AI into its ecosystem with plugins that assist in writing, design, and automation. Instead of competing, it’s evolving with AI.

Why WordPress Still Leads Despite Competition

Even with rising competition, WordPress holds its ground thanks to three core strengths:

• Community: Millions contribute updates, support, and innovation.
• Flexibility: Works for any site type, from blogs to enterprises.
• Cost: Open source means full control at minimal cost.

That mix of freedom, scalability, and global support keeps WordPress ahead and ensures its market share remains strong in 2025.

WordPress CMS Market Share Graph & Chart

Now that we’ve explored why WordPress keeps its lead and how competitors are evolving, let’s look at the data behind its dominance. A visual trend tells the story better than any single number.

Below is a simplified chart inspired by W3Techs and Statista, showing how the WordPress CMS market share has changed from 2015 to 2025.

WordPress CMS Market Share from 2015 – 2025

Year	Market Share
2015	23%
2016	26%
2017	28%
2018	32%
2019	35%
2020	38%
2021	41%
2022	43%
2023	44.2%
2024	43.9%
2025	43.3%

Sources: W3Techs, BuiltWith, Statista, January 2025

What the Chart Shows

From 2015 to 2021, WordPress saw steady growth, fueled by accessibility, SEO power, and its open-source ecosystem. The biggest spike came around 2020–2021, when the global shift to online business created millions of new sites.

After that, growth slowed slightly as AI website builders and no-code tools entered the market. Still, the total number of WordPress sites keeps increasing; the web itself is just getting bigger.

• 2018 – Gutenberg Launch: Introduced block-based editing; improved usability and modernized WordPress.
• 2022 – Full Site Editing: Allowed users to design entire sites visually without coding.
• 2024 – AI Expansion: WordPress integrated AI tools for content, SEO, and automation, helping users stay competitive with emerging AI builders.

Each shift shows how WordPress evolves with the web, not just reacting but setting trends. The fun fact is that every two out of five websites you visit likely run on WordPress.

That means whether you’re reading a blog, shopping online, or checking a local business page, chances are high it’s powered by this CMS.

Future of WordPress Market Share 2026 and Beyond

WordPress continues to lead the CMS market in 2025, but the digital landscape is shifting fast. With AI website builders, automation tools, and new open platforms emerging, the next few years will define how WordPress adapts and whether it keeps its crown.

1. AI Website Builders vs. WordPress

AI builders like Durable, Framer AI, and 10Web can now create full websites in minutes. They appeal to beginners who want quick results, but they often sacrifice flexibility, ownership, and SEO control.

WordPress, on the other hand, thrives on freedom. Its open-source nature lets users customize endlessly, host anywhere, and fully control their content. Instead of competing with AI, WordPress is integrating it, blending automation with human creativity.

2. Community-Powered Innovation

The strength of WordPress lies in its global community. Thousands of developers and contributors constantly improve the platform’s performance, security, and accessibility.

This open-source collaboration ensures that WordPress evolves faster than closed, proprietary systems. As technology trends shift, the community keeps it future-ready, especially with growing interest in headless architecture and AI-driven features.

3. AI and Automation Opportunities

WordPress is entering a new phase where AI enhances design, writing, and optimization. Tools like Elementor AI, Divi AI, and Jetpack AI Assistant already help users generate layouts, images, and copy instantly. AI SEO plugins now analyze search intent, suggest schema, and even optimize content for Google’s AI Overviews (SGE).

This trend will continue as WordPress Core moves toward AI APIs, predictive accessibility, and smarter media handling, turning WordPress into a truly intelligent CMS.

4. Challenges to Watch

Still, growth comes with challenges. Security threats remain constant as WordPress powers nearly half the web. Performance optimization and sustainability are becoming priorities, along with accessibility compliance across global markets.

The good news? The same community that built WordPress into a powerhouse is tackling these issues head-on, combining open innovation with AI assistance to keep the platform strong and secure.

WordPress may face new rivals and shifting technology trends, but its open-source foundation, community support, and AI evolution make it ready for 2026 and beyond. The future of WordPress isn’t about survival, it’s about smart transformation.

Why WordPress Still Dominates in 2025

Even with AI site builders and no-code tools on the rise, WordPress continues to lead the web in 2025, powering over 43% of all websites and 60%+ of the CMS market. The secret? Adaptability and freedom.

Unlike closed platforms, WordPress evolves through its massive global community of thousands of developers, designers, and creators improving it daily. That open-source flexibility keeps it ahead of the curve.

Why It Still Leads

• SEO Powerhouse: WordPress gives unmatched control over metadata, schema, and site structure, perfect for ranking in Google and AI search results.
• Full Ownership: You own your content and data with no vendor lock-ins or platform limits.
• Scalable & Flexible: Works for everything from small blogs to enterprise sites, with endless plugin and integration options.
• Cost-Effective: The core platform is free, making it accessible for individuals, startups, and large brands alike.

WordPress dominates because it adapts, combining freedom, community innovation, and SEO flexibility that few can match.

FAQs

What is the current WordPress CMS market share in 2025?

WordPress will power about 62.7% of all CMS websites and 43% of all websites globally in 2025.

Is WordPress losing market share?

Slightly in percentage terms (-1.2% YoY), but the total number of WordPress sites is still growing.

How many websites use WordPress today?

Nearly half of all websites worldwide run on WordPress.

Which CMS is growing the fastest?

Shopify, Wix, and Squarespace are the fastest-growing CMS platforms, with Shopify leading in eCommerce.

What percentage of eCommerce websites use WordPress/WooCommerce?

Around 30% of eCommerce sites use WooCommerce on WordPress.

Is WordPress still worth using in 2025?

Yes. It offers flexibility, ownership, SEO control, and scalability for all types of websites.

What does the future of WordPress look like?

WordPress will continue leading with AI tools, headless CMS support, and a strong global community.

What WordPress’s Market Share Tells Us About the Web

The story behind WordPress’s market share in 2025 goes beyond numbers. It reflects how the web itself is evolving. Despite hundreds of new CMS platforms and AI website builders, WordPress continues to dominate because it represents freedom, ownership, and open innovation.

Each percentage point of its market share represents millions of creators who choose to build on a platform they control. Unlike closed SaaS tools, WordPress gives users full access to their data, design, and hosting. A major reason why businesses and developers continue to trust it.

At the same time, its open-source nature fuels constant innovation. Thousands of contributors and companies shape its future, making WordPress one of the few CMS platforms that truly grows with the internet.

In a digital world where automation is increasing, WordPress stands out for human creativity, flexibility, and transparency. It reminds us that the most successful web tools aren’t just the smartest.

They’re the ones that stay open and adaptable. That’s what its market share really tells us: people still believe in an internet they can build, shape, and truly own.